Freelance Copywriting:Web

Effective web content writing needs to appeal to impatient people. You get a few seconds to engage, then they're gone. I use lessons learned from direct mail copywriting: Sell benefits. Make your point quickly. Break up copy into readable bites. Use subheads. Give the reader some value added information, not just selling messages. (See my Copy How To's section for an example). When choosing your keywords and keyword phrases — pinpoint them carefully and keep the list brief.

Something else to think about — your business or organization's persona: “Develop a site personality. It is important to create a distinct, consistent, and memorable site, and an important component of that goal is the tone or voice of the content….Is the personality fun and playful? Or is it solid and conservative?” *

To follow this advice you have to dig down deep to find the essence of your product or service, hard work — but worth it. I can help.

*From "The New Rules of Marketing & PR” by David Meerman Scott

Decas Cranberry Web Content Writing

I wrote the website content for this 75 year-old, family owned cranberry-growing company to promote its brand differentiation of advanced cranberry science and traditional cranberry knowledge. Developed with Edgewater Marketing, Hingham, MA.

Somat Company Web Content Writing

Gregor & Co. wrote content helping Somat Company, a maker of shredders, pulpers and composting equipment reach hospitals, colleges and government entities needing ways to save money and address the environmental concerns of waste disposal in their food service operations.

Guy With Glasses Web Content Writing

Guy With Glasses, a graphic design firm, needed a unique position based on its strong strategic thinking, creativity, experience and expertise. Web content accomplished those messaging goals on the foundation of my positioning line "Think. Solve. Design." 

Contact me to talk about your copywriting needs.

Know what fish you’re targeting, where they live, and what attracts them. Well cast freelance copywriting yields big fish (but you have to reel them in). Read the tale of a master fishing guide in action. "Just Lucky To Be Out Here."

Gregor & Company, P.O. Box 646, Great Barrington, MA 01230
(413) 528-4763  •

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