The University of Hartford Radio Copywriting

This spot was part of a radio and print campaign for the University of Hartford launching the new positioning line "The World Out There Begins Here." The line promoted the University's strong commitment to offering students real world experiences to succeed in the world of work.




SFX: Astronuats on radio during moon landing. Techno-effects. Continue under narration.

ANNCR: Rob began with the ambition to be part of the bigger picture. At the University of Hartford he was appointed to the Reagan administrations President's Management Intern Program, one of only 175 graduate students nationwide. Here he found full time graduate faculty, an exchange of ideas and a breadth of experience that helped him be recruited as a member of the controllers management team at NASA. Soon he could be presenting NASA budgets to the U.S. Senate and be part of the next great step in space exploration. For Robert Hebler, MPA, Class of '86, the world of NASA and public service began here at the University of Hartford.

Astronaut: "The Eagle has landed...."

ANNCR: Why not expand your horizons and enrich your world, because for you the world out there can begin here at the University of Hartford. For information call 243 XXXX, classes begin September 2nd.

Astronaut: "One giant leap for mankind...


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