“Hallelujah” – Carefree Gum Radio Ad Copywriting

Carefree Gum wanted to convince consumers that its great tasting new gum was indeed "still sugarless." Imagine enlisting the "Hallelujah Chorus" to get that message across? Well - that's just what this spot did, utilizing the inherent "visual" power of the radio medium. I wrote and helped produce this spot while at Dancer, Fitzgerald, Sample in NY, NY.

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Carefree Gum :30 Radio script

Guy #1: What do I think of Carefree Gum's new taste? Great, but no way it's still sugarless....

Crowd: yeah, yeah.......(under)

Guy #2:...tastes too good to be sugarless...

ANNCR: No, no. Carefree is still sugarless.

Old Lady: You're fibbin'.....shame on you...

Tough Guy: hey, if Carefree is still sugarless, we're the Hallelujah Chorus.....

Crowd: yeah, yeah, yeah.....

SFX: Booinggggg....

Hallelujah Chorus (Singing): Hallelujah, hallelujah, hallelujah, hal -le-lu-jah.....(under)

ANNCR: When we say Carefree is improved it's improved and when we say Carefree is sugarless it's sugarless.......

Hallelujah Chorus (Singing); Hallelujah, hallelujah, hallelujah, hal -le-lu-jah.....(under and out)

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