University of Hartford Positioning Line

Gregor & Co. wrote this positioning line for the University of Hartford to promote its commitment to offering students "real world" experiences. An advertising campaign was based on this positioning line. Print ads and radio spots featured U of H graduates who had gone on to impressive careers after gaining invaluable internships and experiences complementing their academic work. Listen to one of the radio spots featuring the positioning line.

The University of Hartford.

The World Out There Begins Here.

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