Hobson & Motzer Positioning Line

"Zero Tolerance for Failure," positioned Hobson & Motzer, a company with over 100 years in the precision stamping, tooling and die industry, apart from its competition. The line underscored H&M's superior engineering and problem solving capabilities and its approach to strive for perfection on every job.  The line and the brochure on which it initially appeared focused on the kinds of capabilities that customer’s get from Hobson & Motzer, but can’t get from the competition. This positioning line was a major piece in redefining Hobson & Motzer and carving out a niche for them in the marketplace.

Hobson & Motzer

Zero Tolerance For Failure.

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