Castle Bank & Trust Positioning Line

Castle Bank, a start-up community bank in Meriden, CT needed to position itself as the local solution to large regional banks that had forgotten how to give personalized service. Gregor & Co. developed the positioning line "Banking Where It Belongs," working with the idea that your bank and your banker should be close to where you live and know you by name. The positioning line became the centerpiece of the marketing and ad campaign that promoted Castle Bank’s unique local banking services. Done in collaboration with CORE Advertising, Meriden, CT.

Castle Bank & Trust

Banking Where It Belongs

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