BMCQ Law Firm Positioning Line

I wrote the positioning line "Working Hard For Working People," for BMCQ, a leading Worker's Compensation and Social Security Disability law firm in the Albany, NY area. The goal was to appeal to blue collar workers who are the main group seeking counsel for these types of cases. The line was successful in branding the firm and its partners as having empathy for their clients as well as the skill to help them win their cases. Done in collaboration with Blass Communications, Old Chatham, NY.

Buckley, Mendleson, Quinn, Criscione

Attorneys At Law

Working Hard For Working People.

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