Constitution Health Network (HMO) Direct Mail Copywriting

CHN, a Health Maintenance Organization (HMO), needed to communicate its message to small businesses that purchase health plans for their employees. This direct mail piece promoted the dual benefits of healthy employees and a healthy bottom line with six quick-hitting copy points: 1)Better Coverage 2)Dependability 3)No Claims Forms 4)Competitive Pricing 5)Flexibility 6)Preventive Healthcare.

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Gregor & Company, P.O. Box 646, Great Barrington, MA 01230
(413) 528-4763  •  chris@gregorwriting.com

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