Freelance Copywriting:Annual Reports

Annual Reports are highly-visible pieces that require a writer you can trust. My year's of experience interviewing and writing on a wide-range of corporate and non-profit projects can help you sleep easier throughout the process. An annual report should be more than just pages of cold statistics and numbers. Great annual reports tell a story about a brand and capture the personality of the company or organization. The annual reports shown here attempted to do more than the "expected." 

YMCA Annual Report Copywriting

Gregor & Co. created the annual report theme of "Great Expectations!" for The Central Connecticut Coast YMCA.

CATIC Annual Report Copywriting

This annual report utilized a creative concept of Chinese graphics and the sayings of Confucius as parallels to Connecticut Attorney's Title Insurance Company's (CATIC) selling points. 

Sisters of Providence Health System Annual Report Copywriting

I wrote and edited copy for this Sisters of Providence Health System annual report. The piece used the copy messaging and visual thread of a "commitment to caring and quality," to create a "snapshot" of one year in the 140-year history of the System and Mercy Medical Center in Springfield, MA. 

Brookline Bancorp 2012 Annual Report

Gregor & Co. wrote this annual report  in collaboration with Brookline Bank's Director of Marketing and agency Catalyst B-to-B, Providence, RI which designed the piece. 

Contact me to talk about your copywriting needs.

Know what fish you’re targeting, where they live, and what attracts them. Well cast freelance copywriting yields big fish (but you have to reel them in). Read the tale of a master fishing guide in action. "Just Lucky To Be Out Here."

Gregor & Company, P.O. Box 646, Great Barrington, MA 01230
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