Copywriting How-To's

Here are some "Copy How To" features that might help you sharpen your written communications.

A Tale of Two Audiences

Identifying and knowing your audience is vital to targeted communications. What happens when your target audience for one piece of communication is actually two audiences with converging but extremely different interests?

Getting Focused Copy – Using The Gregor & Co. Creative Worksheet

Every job, endeavor or project should begin with a detailed plan or a blue print. Copywriting is no different.

How to Optimize Working With a Freelance Copywriter

You may have never worked with a freelance copywriter before, or it may have been awhile. Here are some helpful pointers for making your experience more profitable.

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